2015 China Haining Tide International Exposition Opens Ceremoniously

2015 China Haining tide international fair was officially opened in Haining Convention and Exhibition Center of Zhejiang province. Zhejiang's first fashion industry exhibition and Summit Forum took the lead in appearance.

This event is hosted by the Organizing Committee of Haining international tidal Expo, and co sponsored by Zhejiang economic and Information Committee, and hosted by the office of organizing committee of China Haining tide International Expo.

Executive vice president Tao Xiaonian, vice president of China Textile Industry Federation Xu Wenying, chairman of China Leather Association Su Chaoying, executive vice president of China Apparel Association Chen Dapeng, deputy secretary of the CPC Jiaxing Municipal Committee, acting mayor Lin Jiandong, deputy director of Zhejiang economic and Information Committee, Chen Jianzhong, deputy secretary and Deputy director of Hangzhou economic and Information Committee, and Su Chaoying, deputy director of Ningbo economic and Information Committee.

Leaders of the municipal Party committee attended the event.

Haining is a famous "leather capital of China" and "

"And" China's warp knitting city ", has formed leather, home textiles, warp knitting, fashion and other fashion creative industry clusters.

Since 2012, Haining has hosted the China Haining tide international exposition for three consecutive years, covering cultural, sports, tourism and leisure, economic and trade negotiations, and many other fields.

Data show that last year's tidal Expo activities amounted to more than 4 billion yuan.

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Italy is famous for its shoe making technology and handcraft, and the world's top shoe brands are born in this country, and gathered in the shoe class designers.

From the perspective of Italians, the Italy National Radio reported the embroidery technology of the intangible cultural heritage of China's original cultural brand, the exquisite craftsmanship of China, and the creative design of Chinese elements, showing the creative works with distinctive Chinese characteristics, fully displaying the unique East West rhyme style that sheme formed after the integration of Chinese culture and Western culture.

The cooperation between sheme and Italy has a long history. From the beginning of brand establishment, its raw materials, technology and equipment were imported from Italy, and the charm of Chinese cultural originality was able to rise rapidly.

Gianluigi Colombo, sheme's chief technology officer, is a national treasure of Italy. She has been engaged in shoemaking technology for more than 60 years, and has served as technical guidance for Bally, Chanel and Fratelli Rossettti.

Since Liu Qiongying, who was the creator of sheme, came to China to join the sheme team, he said that he came to China to marry the idea of Linda. Linda

Wang Dong, Consul General of China, visited the exquisite embroidery display of master Wu Yuying, who is a successor of the heritage embroidery project. When he learned that the peony of the shoe needed to be completed for nearly a month, he praised the exquisite workmanship of Wu Yuying's hand embroidered shoes as a perfect piece of Art.

Visitors from all over the world to China Pavilion in Milan Expo can interact and exchange Chinese folk handicrafts, and then wear this "Chinese and Western friendship" Chinese knot chain bracelet as a special commemorative gift for Milan Expo China Pavilion.

Sheme in the design of the interpretation of Chinese traditional culture, in the production work is also determined to carry forward the craftsman spirit and manual art, collection of Chinese culture, intangible cultural heritage and traditional wisdom of life in one, containing originality design originality.

China and Italy exchanged their exchanges through the Silk Road in ancient times. Today, they also let the two countries' ancient civilization and modern vitality shine each other through the Expo.

Chinese traditional culture is not far fetched, and the traditional technology that moves on the toes can only be inherited by innovation.

As an original Chinese cultural brand, sheme has made a brilliant appearance in World Expo, Milan. In a more fashionable way, it reflects and spreads the profound details of Chinese culture. It shares the spirit of Chinese handicrafts and craftsmen on the stage of the world.