Retail Sales Declined Slightly In The First Half Of The Year, 3%

< p > < strong > Data < /strong > < /p >.

< p > < strong > convenience stores grew by 20% over the same period < /strong > < /p >

In the first half of < p > 2014, the retail industry maintained a relatively rational growth trend in the whole < a href= "//www.sjfzxm.com/news/index_c.asp" > department store < /a >.

By visiting the trade associations and stores, the reporter learned that the most obvious growth is convenience chain stores, mainly red flag, reciprocity, WOWO and 7-11, and the overall year-on-year growth of about 20%.

Supermarket stores followed by about 10% growth, while professional stores such as Watsons and jewellery stores were relatively good, with an increase of about 6% over the same period.

However, the department stores, which are the most abundant and the largest volume, show a slight decline of about 3%.

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< p > < strong > pulse > /strong > /p >

< p > < strong > will not continue to slump, < a href= "//www.sjfzxm.com/news/index_c.asp > > Chengdu < /a > worth investment" /strong > /p ".

< p > from the first half of the year, the growth rate of retail sales in Chengdu has been reduced, while the commercial area in construction is the highest in the country.

What do you think of this phenomenon? < /p >

< p > Hua Haiyan, Professor of Business School of Chengdu University of Technology: at present, Chengdu has a large volume of commercial real estate development, which shows that enterprises all value long-term interests.

The Midwest is the region where China's economic development is relatively fast. Chengdu is also the leading city in the Midwest market. So the downturn will not last. In the long run, Chengdu is still a city worthy of investment in the Midwest.

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< p > < strong > Chengdu occupies more than 50% of total consumption power < /strong > < /p >.

< p > more and more shopping centers have locked the market in the two tier cities. Does this mean that the total purchasing power of all cities in two cities will catch up with Chengdu? < /p >

< p > Song Jianzhao, Secretary General of Chengdu Retailers Association: as the core economic center of China's central and western regions, Chengdu, the only tier city, still occupies more than 50% of the total consumption power of Sichuan. I do not think that the purchasing power of the two tier cities will surpass Chengdu in the future.

We find that Chengdu's purchasing power comes from outside Chengdu consumption groups, and more and more high-end consumers of two tier cities, and consumers outside the province. With more and more international direct routes open, Chengdu's locals are increasingly inclined to shop abroad, believing that this proportion will also increase.

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< p > < strong > online and offline synchronous promotion, increase experience < a href= "//www.sjfzxm.com/news/index_c.asp" > marketing < /a > /strong > /p >

< p > in the light of the current market situation, what can you suggest for the department store industry in Chengdu? < /p >

< p > Hua Haiyan, Professor of Business School of Chengdu University of Technology: I think there are three main aspects: 1, electronic business platform; 2, promotion; 3, increase experience marketing.

Experience is the biggest advantage of the entity store and the electricity supplier, so the store should try hard to manage experiential marketing.

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< p > < strong > take the middle and high end route, and radiate the central and western regions < /strong > /p >

< p > Chengdu business circle is expanding and expanding. Where is the development trend of the future business circle? < /p >

< p > Hua Haiyan, Professor of Business School of Chengdu University of Technology: from the present point of view, I think Chengdu's business circle still has to take a middle and high end development route, radiate the central and western regions, stimulate the dislocation development of business circles, form different characteristics, attract different passenger flow, and have its own main production and main consumption groups, which will be a benign development trend of business circles.

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