Footwear Industry Cluster In Xincheng Town Highlights Development

On the morning of November 18th, Xincheng town Wu Zhaowu, vice mayor of Hong AI and director of Xincheng, director of the Municipal Bureau of industry and commerce, jointly sent the plaque of "Xincheng town brand service guidance Station" to the person in charge of the guidance station. The guidance station will provide service guidance for the enterprises in the future to create cards and make them stronger and bigger.

In recent years, Xincheng town has attached great importance to brand building, and through the brand to promote the implementation of "brand". Brand strong town "Strategy. Relying on government leadership, policy layout and social interaction, closely linked to the local industrial layout and regional characteristic economy, the town has actively mobilized the initiative of brand cultivation, and has created a number of well-known brands such as "Jufeng" and "Millennium".

It is understood that the city has a total of 5 well-known trademarks of administrative recognition, Xincheng exclusive 2 (all new recognition this year), is also the only 2 well-known trademarks in our town. According to statistics, Xincheng has nearly 3929 registered trademarks, accounting for 18.2% of the total number of cities. Among them, 2 well-known trademarks were recognized by the administration, 9 well-known trademarks were identified by judicature, 4 famous trademarks in Zhejiang, 7 famous trademarks in Wenzhou, and 35 famous brand trademarks in Ruian, ranking among the best in the city. At the same time, the town now has 11 registered group companies, and only 3 before 2009. Among them, times hair holding group Co., Ltd., Jiu Long Jiu Group Co., Ltd., sang Nong Group Co., Ltd., Ruida Group Co., Ltd. and Xian Qiao Group Co., Ltd. are all newly established this year, with the names of pre registered mutual hi crane group, WIKO group, and other 2 enterprises such as Zhejiang Jin Ou Packing Co., Ltd. and Zhonggang shipping company.

Zhang Aifen, the mayor of the town, introduced that from the acceptance of the urban expansion to the active urban area, Xincheng Town, when planning the future development, clearly realized that the location advantages of integrating into the urban area provided a rare opportunity for Xincheng to develop. But the increasingly prominent resource constraints have also become a "stumbling block" for economic development. If we want to break through, Xincheng must take the road of "quality and brand creation".

Thus, a campaign to build a strong brand town was launched in full swing. Xincheng town takes trademark strategy as the booster of enterprise development. Based on the establishment of a group to optimize enterprise resources, and based on the enterprise brand cultivation pool, it has formed a brand development ladder, and actively guided enterprises to implement the brand strategy, and has achieved remarkable results.

On the road to building brand, Huafeng insists on independent innovation and sticks to its own brand, forming an independent innovation system with "technological innovation as the core, institutional innovation as the guarantee, and management innovation as the foundation", and technological R & D has fundamentally changed from "following" to "leading". Not long ago, the two trademarks of "Jufeng" and "Millennium" were recognized by the State Administration for Industry and commerce as "well-known trademarks in China". They are the only enterprises in China that have two "well-known trademarks in China".

As more and more Xincheng's brand influenced China, the brand effect also made Xincheng economy taste the sweetness. At present, the town's Industrial Cluster Already formed, polymer materials, machinery, clothing, shoemaking, plastic film and so on have become the important production base of the whole city, and have won the honorary title of "China leisure shoes production base" and "China plastic film production base" and "Zhejiang leisure shoes professional brand brand base".