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The First Step In Marketing Is To Sell Yourself.

2008/7/26 16:19:00 21

As Tom Peters, the world's managing guru, said, leadership is equal to sales.

Any success is the success of sales.

The most important goal of sales is to make a deal, that is to say, a leader must also sell, because he can deal with talents, he can sell his ideas, and salesmen needless to say, he needs to deal with customers, he needs to bring more money in return.

The most basic selling technology we need to learn and master is to know who the most important customer in the world is.

If you want to make an absolute deal, you must first distinguish the customers and distinguish the customers from the most important ones.

Who is the most important customer?

Many people say that they are my big clients. They are my family members and I am a good friend. In fact, the most important customer in the world is yourself.

When you are unwilling to accept your own ideas, when you don't believe what you say, when you are unwilling to use the products you recommend to others, you can't sell things to anyone and accept ideas.

In other words, you need to sell yourself first. You have to ask yourself if I would like to believe every word I said, and I would like to buy every product I recommend.

Unless you are promoting products are relatively special, such as aircraft and other ordinary individuals can not buy products.

As long as you sell everything you think is needed by everyone, you should be the best customer.

If you are the most important customer in the world, the most important selling thing in your life is to sell yourself to yourself.

There are a lot of salesmen who do not like themselves and do not believe that they will succeed. They do not feel that they are the best and the most outstanding. They do not feel that they are worth it. They do not feel that they are excellent salesmen in other people's minds. So they sell with a very low self image and very low self-esteem.

In fact, no one wants to buy something with a person who doesn't believe in himself.

Once I went to hear the speech of Mr. Jo Gilad, the greatest salesman in the world. He used to be a pickpocket, a thief, and arrested when he was in a state of failure. He did nothing until he was 35 years old.

One day, he had a chance to take part in the work of selling cars.

But in his first year of selling cars, he was not lucky at all. He sold less than 4 cars a year.

One day, there was a chance for him to take part in a sales training.

Through this sales training study, he realized the idea that the best product in the world was not his Chevrolet car, but the best product in the world was himself.

Since then, he has been selling himself to others. He often sends cards to strangers when he meets strangers and says, "Hello, my name is Jo Gilad."

He found that it was too slow to send out a box at a time.

"Hello, my name is Jo Gilad, this card is for you."

Then he sent out a box of business cards.

Everyone gets a shock when they get their business cards. Why don't you give me a carton of business cards?

He said, "I want you to remember that my name is Jo Gilad, so my actions are different from others.

I'll send you a box once. If you think it's wasteful, please don't throw it away. You give it to someone who needs to buy a car or you send me those strangers in the future and let them know Jo Gilad. "

When Jo Gilad finished his speech, many people were very impressed with him.

Where Jo Gilad appears, he will have his business card. When he is eating, watching a movie or playing bowling...

After spending all the consumer places, they will put a box of business cards and tell others that my name is Jo Gilad.

The most interesting thing is: once he went to watch the rugby match.

All the fans would jump up and cheer when they sat on the stage and saw their favorite team score. Joe Gilad would jump up and cheer.

He jumped up and cheered and scattered his cards. Many people saw cards in the sky and saw how they were Jo Gilad. Even when they left the field, they found that the whole floor was full of Jo Gilad's business cards.

So many people were very impressed with him, so he bought him a car voluntarily and felt that I wanted to buy a car. I would like to buy it with this person, because this person is very special. I want to make friends with him. I want to know who he is.

A person is so confident that he attracts others' trust in him.

You must first accept yourself, and first you like yourself, so that you can sell yourself to others.

So Joe Gilad said a famous quote. He said, "I sell the best products in the world, not cars, but myself.

　　我们每个人到底在心里面把自己定位到什么样的一个位置至关重要。世界拳王阿里在每一次出场打拳的时候都会在更衣间对自己说：我是最棒的，我是最好的，我是最优秀的，我是无敌的，我能够在第一回合就击垮我的对手，没有人可以把我击败。当他不断地对自己说这样的话，自言自语的时候，记者不断地抄下这些话，并且采访他，还拍了很多照片。看起来这个人怪怪的，像神经病一样，可是拳王阿里在每一次出场的时候，几乎都是在第一回合就把对手打趴下了，所以他战无不胜，攻无不克。有一次，拳王阿里出场的第一回合被对手给打趴下了，当他被送到医院去醒过来的时候说：这一次我忘了，没有在更衣间里面对自己自言自语说我是最棒的。当他一把自我形象给降低、忘掉的时候，他就被对手给打倒了。所以，亲爱的读者朋友，当你读完这本书的时候，你到底能学到什么东西并不重要，最重要的是你能不能开始把这个观念接受进去，开始认为你是最优秀的。你要告诉自己你是昂贵的，一般人是绝对没有办法能够跟你比的。当你有这样的一个认识的时候，你已经开始做到了第一件推销：把自己推销给你自己。